Enable Blog — Manufacturing

The economic and business ramifications of the global pandemic are changing the finance function in many ways. Many organizations, after realizing how badly they were positioned for the future, rather than delaying their digital projects are accelerating them in aid of economic recovery. Companies that innovate and rethink business as usual will emerge from the crisis better positioned than others that simply delay. One way for finance to do this, is to seize every opportunity the deal economy represents. We explore this in more detail with our webinar below.

What is the deal economy?

In a typical trading relationship, we have three main parties: the manufacturer, distributor and the end user who is the customer. The relationship we are focusing on today is between the manufacturer vs distributor.

Customer loyalty is a measurement of how likely your customers are to do repeat business with you. In this case we are talking about manufacturing businesses collaborating with distributors, who are effectively the link between the manufacturer and retailer. Without distributors, manufacturing businesses would struggle with getting their products to customers, and without manufacturing businesses, distributors would have nothing to sell.