In a typical trading relationship, we have three main parties: the manufacturer, distributor and the end user who is the customer. The relationship we are focusing on today is between the manufacturer vs distributor.
Enable Blog — Industry sector: Manufacturers
Customer loyalty is a measurement of how likely your customers are to do repeat business with you. In this case we are talking about manufacturing businesses collaborating with distributors, who are effectively the link between the manufacturer and retailer. Without distributors, manufacturing businesses would struggle with getting their products to customers, and without manufacturing businesses, distributors would have nothing to sell.