The trials and tribulations of a customer rebate program

Posted by Fraser Weetman on May 13, 2019 09:02:14

Customer rebate programs are great in that they drive the selling behavior of resellers and distributors on more than ten trillion dollars in North America and Europe alone. The large volume of money attributed to customer rebate programs is hardly surprising since they include everything from simple vendor rebates to marketing development funds (MDFs), vendor co-op funds and special pricing agreements (SPAs).

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Topics: Customer Rebate Management