Supplier rebate deals should be a win-win, benefiting manufacturers and distributors alike. But too often they lead to distributors losing revenue, and suppliers losing trust…
DealTrack Blog — Fraser Weetman
Customer rebate programs are great in that they drive the selling behavior of resellers and distributors on more than ten trillion dollars in North America and Europe alone. The large volume of money attributed to customer rebate programs is hardly surprising since they include everything from simple rebates to marketing development funds (MDFs), co-op funds and special pricing agreements (SPAs).
Topics: Customer Rebate Management